Services
Specialising in:
Strategy. Creation or delivery of existing plans. Strategic Marketing and campaign planning across D2C / B2B and across all channels and disciplines. Crafting long-term strategies, whilst focusing on the day-to-day tasks. Delivering on existing plans or creating new ones that deliver results.
Campaign Planning + Delivery. Helping you to define your target market, your positioning, your differentiation and value proposition. Creating and executing acquisition, engagement or awareness campaigns from end-to-end. From writing the briefs, setting targets through to managing agencies and the creative pipeline and final launch/delivery and choosing the most effective channels.
Brand Development. Brand management, brand campaigns and general brand health. Refining and aligning your purpose, positioning and promise and the brand collateral that supports it all.
Research and Customer Insight: I champion the customer and lead efforts that unlock and craft compelling brand stories that contribute to brand equity and share of voice. Utilising segmentation data, consumer and marketing insights and competitor analysis – ensuring robust, adaptable and targeted plans, which deliver commercial results.
Marketing Audit + Performance: To help me to familiarise myself with your brand this research and discovery phase will look at the usage, consistency and efficacy of the brand and messaging across channels, and at different stages of the main customer journeys. An understanding of the value that each digital marketing channel brings and how to best optimise channels and budget accordingly. Lead brand campaign measurement and metrics and work with Marketing and brand insights, analytics, intelligence and media teams to quantify the impact of brand marketing and continually optimize campaigns.
Project Management. All the important (but also fun) stuff. Maximising the use of existing systems, ensuring standards with briefing/brand toolkits, reporting processes, content creation and budget management.
Leading / collaborating with teams and agencies. I love leading teams or working as part of a team – and value the results a team can deliver together. I have a proven track record of building teams who can deliver results and respond if not. I design and implement scalable processes that help teams operate efficiently whilst improving impact.